Case Study

National Cheer Competition Production

Sports Event With Broadcast

National Cheer Competition Production

Charlotte Convention Center | Charlotte, NC

SCOPE OF PRODUCTION

The production included a fully designed main performance stage with integrated LED walls, advanced lighting rigs, and projection-mapped scenic elements to elevate each routine. A separate awards environment operated at a comparable scale, while multiple practice areas were supported with dedicated audio systems to accommodate continuous team rehearsals. The scope required multi-day load-in and setup, precise staging construction, and coordinated technical deployment across all areas of the event.

EVENT OVERVIEW

This national cheer competition brought together teams from across the country for a multi-day event featuring high-energy performances, awards ceremonies, and continuous practice sessions. Hosted in a large-scale venue environment, the event required a dynamic production design that balanced visual impact with safety, precision, and consistency across all performance spaces.

PRODUCTION CHALLENGES

Delivering a visually impactful production while maintaining strict safety standards for athletic performance required careful planning, engineering, and execution. With multiple environments operating simultaneously and a high volume of performers, every element had to be both technically precise and operationally reliable.

1. Performance Safe Stage Design

The stage needed to support jumping, tumbling, and stunting, requiring a structurally sound design that ensured safety without compromising visual appeal or production value.

2. Complex Lighting & Visual Integration

Large lighting rigs, LED walls, and projection mapping elements had to be carefully integrated to enhance performances without creating distractions or hazards for athletes.

3. Multi-Environment Coordination

With a main performance stage, awards room, and multiple practice areas running concurrently, maintaining consistent audio quality and operational flow across all spaces was critical.

4. Multi-Day Load-In & Precision Setup

The scale of production required a carefully phased load-in schedule, ensuring all staging, lighting, and video elements were installed, tested, and show-ready before the event began.

PRODUCTION APPROACH

Our team executed a structured production strategy focused on safety, precision, and seamless integration across all event environments.

1. Engineered Stage & Scenic Design

We developed a stage layout that prioritized performer safety while supporting a visually engaging environment, ensuring stability and consistency throughout all routines.

2. Integrated Lighting & Visual Systems

Lighting, LED, and projection were designed to work cohesively, enhancing the energy of each performance while maintaining clear visibility and safe conditions for athletes.

3. Dedicated Audio Across All Spaces

Each performance and practice area was equipped with tailored audio systems, ensuring consistent sound quality and reliable playback for teams throughout the event.

4. Coordinated Load-In & Technical Execution

A multi-day load-in schedule allowed for precise installation, system testing, and final adjustments, ensuring every element was fully operational.

EVENT OUTCOMES

The event was executed seamlessly across all environments, delivering a high-energy experience for athletes, coaches, and spectators. The main stage provided a visually impactful backdrop for performances while maintaining a safe and consistent surface for competition. Audio systems supported uninterrupted practice and performance schedules, and the awards environment delivered a polished and engaging experience for participants. The successful coordination of multiple spaces and technical systems reinforced a cohesive event experience and supported the overall success of the competition.

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